BRANDS THAT
TRUST US
Here’s a closer look at the entrepreneurs and brands we’ve worked with. Each case study tells the story of how we’ve brought their vision to life, from aligning their message with their audience to creating content that stands out and stays with them.
TEACHER MARIEL
SPEECH LANGUAGE PATHOLOGIST
Our client, who specializes in speech language pathology, faced challenges reaching their dream audience due to an old account previously used for different businesses.
Seeking to boost brand awareness and realign their audience, they turned to us for social media assistance.
We delivered a comprehensive solution, crafting social media strategies, managing platforms, and creating engaging content for Facebook and Instagram.
INCREASED REACH BY 542.5%
We created signature content that’s recognizable and speaks to what their audience struggles with and cares about every day.
By developing a content formula that consistently goes viral, we saw a significant boost in engagement and reach. Our partnership eventually established them as a thought leader in their niche.
INCREASED SALES
Going from just a sale or two, we boosted their sales to five digits, proving that our content strategy made a big difference in their business.
BOOSTED FOLLOWERS FROM 100s to 100,000s
In only under a year, their Facebook page soared from 800 to 100,000 followers.
On Instagram, their following grew from under 1,000 to over 16,000.
IMPACT BEYOND METRICS
By reaching more people through our organic content, we earned their customers’ trust, inspiring them to buy the tools the client offers.
Going from just a sale or two, we boosted their sales to
five digits, proving that our content strategy made a big
difference in their business.
CREATING VIRAL CONTENT ACROSS PLATFORMS
They went from 200 views on their Instagram and Facebook reels to reaching millions of views on at least one reel every month.
Their most popular reel on Facebook has amassed 17 million views. We’ve mastered the art of crafting viral videos through experimentation and monthly and quarterly analysis of their insights.
REPURPOSING CONTENT TO TIKTOK
Recently, we began repurposing their reels on TikTok, resulting in over a million views, thousands of followers, likes, and shares in just one month.
This success came despite no replies to comments and messages, as it’s not the client’s priority at this time.
FROM 2,000 FOLLOWERS TO EXCLUSIVE MEMBERS
Working together for almost 2 years now, we’ve transformed their social media presence, going beyond merely increasing followers.
We cultivated a loyal and engaged audience. When they launched their private Facebook group, the transition from followers to exclusive members was seamless and effortless.
Before
After
REELS WE CREATED
CAROUSEL WE CREATED
Teacher Mariel, Speech Therapist (@project.playtime)
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MARCELO CARRUSCA
FOOTBALL COACH & DIRECTOR
(COLLAB WITH THE Z LINK)
Marcelo Carrusca, a former professional footballer with over 16 years of playing experience and 10 years as a coach, launched PositiveMe with a vision to shape the next generation of athletes.
Based in Australia, his program focuses on integrating mental and emotional resilience into junior football development, guiding young athletes, parents, and coaches in building confidence, teamwork, and self-belief on and off the field.
PROJECT GOALS
Marcelo’s objectives were clear:
Short-term: Build awareness around PositiveMe and Marcelo’s expertise in junior football development.
Long-term: Establish PositiveMe as a leading program integrating psychological components into traditional football training, helping kids stay in the sport longer while equipping them with essential life skills.
Social Media: Develop a consistent, engaging social media presence that combines personal experiences with professional insights to resonate with his target audience.
TARGET AUDIENCE
Marcelo’s primary audience includes parents, coaches, kids involved in junior football, football clubs, associations, and schools. The content needs to resonate with those looking to improve their children’s football skills, emotional intelligence, confidence, resilience, and mindset.
CHALLENGES
Before our partnership began, Marcelo’s social media presence struggled with:
Inconsistent posting: Without a structured content plan, engagement was low, and his message wasn’t reaching the intended audience consistently.
Content Balance: Marcelo found it difficult to balance promoting PositiveMe while keeping his personal journey and stories relatable to his audience.
Content Sustainability: There was a concern over a lack of content for long-term engagement.
SOLUTION
1. Content Creation
We strategically designed a mix of content tailored to Marcelo’s audience and goals:
Established content pillars: a mix of personal stories, professional insights, football tips, mental health advice, and success stories from PositiveMe.
Personal Storytelling: Marcelo’s story of missing a penalty in the Copa Libertadores and how it shaped his career was used as a foundation for authentic, emotionally engaging content. This personal vulnerability helped connect with his audience and reinforced the importance of mental training.
SOLUTION
2. Visual Design & Copywriting
The design stayed true to PositiveMe’s identity:
Designed carousels with simple, clean visuals reflecting the brand’s focus on positivity and energy. The use of blue and green as brand colors, paired with bold fonts, helped create a professional yet approachable tone.
Crafted captions that were informative, relatable, and motivational, resonating with both parents and coaches. The copy emphasized themes of growth, confidence, and resilience, in line with Marcelo’s core values.
SOLUTION
3. Analytics-driven adjustments
Regular review of the Instagram analytics allowed us to fine-tune the content strategy:
Post Engagement: We focused more on content that generated high engagement, like motivational reels and personal stories, which saw the most interaction.
Reach: We ensured the content targeted both followers and non-followers, expanding Marcelo’s reach while maintaining engagement with his existing audience.
RESULTS
Reach: From October 17-26, before we started posting, Marcelo’s account reach was 6,998, with 28,604 impressions.
Starting from October 27, his account’s reach soared to 44,956, reflecting a significant increase of 10% from followers (+26.3%) and 90% from non-followers (+158%).
Impressions: Impressions grew from 28,604 to 225,634, marking an astounding 174% increase.
Profile Activity: Prior to our partnership, profile visits were 5,319 (+80.1%) and external link taps were 54 (+315%). From October 27 onwards, profile visits increased to 709, with external link taps climbing to 13, reflecting a more engaged audience.
KEY TAKEAWAYS
Consistency and strategic content: Regular, well-planned posts, especially Reels, helped establish Marcelo’s social media presence.
Audience connection: By mixing personal stories with professional insights, Marcelo became more relatable to his audience while remaining an authority in the football coaching field.
Post Engagement: We focused more on content that generated high engagement, like motivational reels and personal stories, which saw the most interaction.
Data-driven approach: The significant increase in reach, impressions, and engagement demonstrates the importance of analyzing analytics to refine strategies.
Through a collaborative approach and strategic content planning, Marcelo Carrusca successfully established a stronger online presence.
His journey from a professional footballer to a coach and thought leader in junior football development is now more accessible to parents, coaches, and aspiring young athletes, providing them with valuable psychological tools and football expertise.
REELS WE CREATED
CAROUSEL WE CREATED
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YOUTH FILM CLUB
FILM CLUB FOR TEENS
(COLLAB WITH THE Z LINK)
Our client operates a film club that fosters a love for cinema and encourages young people aged 12-19 to watch and discuss films on their platform.
CHALLENGES
Despite having an active membership, their previous content failed to resonate with their target demographic. They sought assistance in creating content to increase brand awareness, promote their various campaigns, engage their existing audience, and attract attendees to their events.
SOLUTION
We provided comprehensive platform management and content creation services, primarily focusing on Instagram. We repurposed these content for Facebook and YouTube Shorts to maximize reach and engagement.
RECENT CAMPAIGN EFFECTIVELY IMPLEMENTED
To reflect their desired audience in their content, we structured and wrote captions that use the language and tone of voice of Gen Z and Gen Alpha.
We transformed old YouTube long-form videos into binge-able Instagram reels by adding engaging context.
Additionally, we utilized their brand identity in a way that young people wouldn’t find too salesy or ad-like, effectively capturing their interest.
Within only 7 days of their new campaign, they reached 7,363 accounts and increased impressions by 313%.
Reaching thousands of accounts fueled a 121% increase in profile visits and a 163% increase in external link taps, effectively driving traffic to their website. On top of that, one of our best-performing reels garnered almost 4 million views, 3 million reach, 400 thousand interactions, and 100 thousand saves.
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THE COUCH POTATO
FURNITURE COMPANY
Couch Potato India brings world-class sofa design with over nine years of expertise. Partnering with top OE manufacturers, the brand crafts high-quality sofas that blend comfort, style, and durability—tailored to elevate modern living spaces.
CHALLENGES
Couch Potato wanted content that not only looked good but also aligned with their brand values and aesthetics while being strategic. They needed engaging reels and carousels that would connect with their audience and reinforce their brand identity.
SOLUTION
Through close collaboration, we brainstorm ideas, write compelling copy, research inspirations, and leverage social listening to create high-quality reels and carousels. Every piece is designed with strategy in mind—ensuring it resonates with their audience while staying true to Couch Potato’s brand vision.
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NICOLE PALENG
COPYWRITER
Nicole Paleng, a copywriter in the health tech space, needed a clear and cohesive brand identity to stand out and connect with Gen Z and Millennial professionals. Her existing brand lacked emotional resonance and a unified design that reflected her expertise and values.
SOLUTION
The health tech space can sometimes feel impersonal, with a focus on technology rather than human connection. We broke through this norm by creating a comprehensive brand identity and content templates for Nicole that reflects warmth, empathy, and a human-centered approach.
VISUAL IDENTITY DESIGN
Her brand identity was designed to embody the “Sage” archetype, representing wisdom, guidance, and truth.
COLOR PALETTE
The brand’s color palette is a harmonious mix of earthy and natural tones with primary colors (Evergreen, Ivory, Sage) dominating 60% of the visuals. These colors evoke a sense of calm and sophistication, aligning with Nicole’s aim to create a “safe space” through her online presence.
BRAND FONTS
The fonts chosen for her brand—Cormorant Garamond for headings, Als Script for subheadings, and Nacelle for body text—further reflect her values. Cormorant Garamond adds a touch of elegance and professionalism, while the softer, script elements in subheadings lend a sense of approachability and warmth.
GRAPHICS
We designed custom illustrations and icons that incorporate elements of water lilies, flowers, and the world icon. These symbols represent Nicole’s global reach, her commitment to growth and nurturing, and her approach to health tech that centers on compassion and connection.
Water Lilies symbolize tranquility, healing, and the beauty of nature—emphasizing Nicole’s ability to bring calm and clarity in a complex, often overwhelming field.
Flowers represent growth, life, and transformation, aligning with Nicole’s mission to foster positive change in health tech.
The World Icon signifies Nicole’s global perspective and the far-reaching impact of her work in health technology.
Together, these elements form a cohesive visual identity that balances professionalism with warmth, reflecting Nicole’s unique approach to the health tech space.
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INK AID
TATTOO BALM
Over the years of testing and trying different products, they are able to create and perfect their own tattoo after care balm for others who also love tattoos.
Ink Aid balms are safe, vegan, light and easy to use for all.
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GOOD LINEN
BEDDING COMPANY
Good Linen creates high-quality bedding made of pure linen.
Perfect for setting a light & airy bedroom, their sheets make any bed look effortlessly good even when unmade.
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